000			03026cam a22003135a 4500
999			_c26913 _d26885
001			16582218
005			20181030141830.0
008			101216s2011 nyuaf frb 001 0 eng d
010			_a 2010052000
020			_a9781616144296 (alk. paper)
040			_aDLC _beng _cDLC _dDLC _dEG-ScBUE
082	0	4	_a339.47 _bSAA _222
100	1		_aSaad, Gad. _941851
245	1	4	_aThe consuming instinct : _bwhat juicy burgers, Ferraris, pornography, and gift giving reveal about human nature / _cby Gad Saad ; foreword by David M. Buss.
260			_aAmherst, N.Y. : _bPrometheus Books, _c2011.
300			_a374 p., [12] p. of plates : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aConsumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school.
520			_aWhat do all successful fast-food restaurants have in common? Why do men's testosterone levels rise when they drive a Ferrari or a Porsche? Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography? How does the fashion industry play on our innate need to belong? The answer to all of these questions is "the consuming instinct," the underlying evolutionary basis for most of our consumer behavior. In this book, the author, founder of the new field of evolutionary consumption, illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, he shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). This book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives, namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. This work, which deals with the biological basis of human behavior and in what makes consumers tick, is of interest to marketing professionals, advertisers, psychology mavens, and consumers themselves.
650		7	_aConsumer behavior. _2BUEsh
650		7	_aConsumption (Economics) _xPsychological aspects. _2BUEsh
650		7	_aConsumers _xPsychology. _2BUEsh _933006
650		7	_aEvolutionary psychology. _2BUEsh
651			_2BUEsh
653			_bCOMAME _cOctober2018
655			_vReading book
700	1		_aDavid M. Buss, _eauthor of introduction, etc.
942			_2ddc