| 000 | 02318cam a22003615a 4500 | ||
|---|---|---|---|
| 001 | 19140147 | ||
| 005 | 20180508121756.0 | ||
| 008 | 160617t2017 njua frb 001 0 eng d | ||
| 010 | _a 2016945007 | ||
| 020 | _a0134308921 | ||
| 020 | _a9780134308920 | ||
| 035 | _a(DLC)19140147 | ||
| 035 | _a(DLC)2016945007 | ||
| 035 | _a(OCoLC)ocn927383732 | ||
| 040 |
_aYDXCP _beng _cYDXCP _dBTCTA _dOCLCQ _dTOH _dBDX _dCCPLG _dZAC _dNZWPM _dDLC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.8342 _bSOR _222 |
| 100 | 1 | _aSorensen, Herb. | |
| 245 | 1 | 0 |
_aInside the mind of the shopper : _bthe science of retailing / _cHerb Sorensen. |
| 250 | _a2nd ed. | ||
| 260 |
_aOld Tappan, N.J. : _bPearson Education Inc., _cc.2017. |
||
| 300 |
_axxxiii, 283 p. : _bill. ; _c24 cm. |
||
| 500 | _a"with Mark Heckman, Accelerated Merchandising, and James Sorensen, Kantar Retail ; study questions by Svetlana Bogomolova, Ehrenberg-Bass Institute of Univ. So. Australia."-- C. T. | ||
| 504 | _aIncludes bibliographical references. | ||
| 520 | _a"The book uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Sorensen analyzes consumer behavior--how shoppers make buying decisions as they move through supermarkets and other retail stores--and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the 'quick trip' shopper; make the most of all three 'moments of truth'; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities."--Provided by publisher. | ||
| 650 | 7 |
_aConsumer behavior. _2BUEsh |
|
| 650 | 7 |
_aMarketing. _2BUEsh |
|
| 650 | 7 |
_aRetail trade. _2BUEsh |
|
| 650 | 7 |
_aMerchandising. _2BUEsh |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cMay2018 |
||
| 655 |
_vReading book _934232 |
||
| 942 | _2ddc | ||
| 999 |
_c26662 _d26634 |
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