000			02104cam a22002775a 4500
001			15889539
005			20180423121910.0
008			090901s2010 enk frb f001 0 eng d
020			_a9780521726900
020			_a0521726905
040			_aDLC _cDLC _dBWK _dCDX _dC#P _dUKM _dBWKUK _dYDXCP _dDLC _dEG-ScBUE _beng
082	0	4	_a658.827 _222 _bKOR
100	1		_aKornberger, Martin, _d1974-
245	1	0	_aBrand society : _bhow brands transform management and lifestyle / _cMartin Kornberger.
260			_aCambridge ; _aNew York : _bCambridge University Press, _c2010.
300			_axx, 308 p. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aBrands and branding -- Introduction: The brand society -- Making sense of brands -- The making of brands -- How brands transform management -- Identity -- Culture -- Innovation -- How brands transform lifestyle -- Politics -- Ethics -- Aesthetics.
520			_a"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher.
650		7	_aBrand name products. _2BUEsh _936669
650		7	_aBrand name products _xManagement. _2BUEsh _910060
650		7	_aPopular culture. _2BUEsh
651			_2BUEsh
653			_bGGEN _cApril2018
942			_2ddc
999			_c26567 _d26539