000			01377cam a22002895a 4500
001			17673243
005			20180327114852.0
008			130326s2014 enka frb 001 0 eng d
010			_a 2013010934
020			_a9780132953443
020			_a0132953447
040			_aDLC _beng _cDLC _dDLC _dEG-ScBUE
082	0	4	_a658.872 _bSTR _222
100	1		_aStrauss, Judy. _932526
245	1	0	_aE-marketing / _cJudy Strauss, Raymond Frost.
250			_a7th ed.
260			_aAbingdon ; _aNew York : _bRoutledge / Taylor & Francis Group, _c2014.
300			_axvi, 480 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPast, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Global e-marketing 3.0 -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- Product : the online offer -- Price : the online value -- The internet for distribution -- E-marketing communication : owned media -- E-marketing communication : paid media -- E-marketing communication : earned media -- Customer relationship management.
650		7	_aInternet marketing. _2BUEsh
651			_2BUEsh
653			_bBUSADM _cMarch2018
655			_vText book _933728
700	1		_aFrost, Raymond. _932528
942			_2ddc
999			_c26427 _d26399