000 | 00699cam a22002055a 4500 | ||
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001 | 3353882 | ||
005 | 20180315122345.0 | ||
008 | 860225t1987 kyua frb 001 0 eng d | ||
020 | _a0669072109 | ||
040 |
_aDLC _cDLC _dDLC _dEG-ScBUE _beng |
||
082 | 0 | 4 |
_a659 _222 _bROT |
100 | 1 | _aRothschild, Michael L. | |
245 | 1 | 0 |
_aMarketing communications : _bfrom fundamentals to strategies / _cMichael L. Rothschild. |
260 |
_aLexington : _bD. C. Heath, _cc.1987. |
||
300 |
_a1 v. (Various pagings) : _bill. (some col.) ; _c27 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 7 |
_aCommunication in marketing. _2BUEsh _93309 |
|
653 |
_bGGEN _bBUSADM _cMarch2018 |
||
942 | _2ddc | ||
999 |
_c26313 _d26285 |