000 | 00990cam a22002775a 4500 | ||
---|---|---|---|
001 | 011303812 | ||
005 | 20201128024249.0 | ||
008 | 010514s2000 enka frb 001 0 eng d | ||
020 | _a0139229647 | ||
020 | _a9780139229640 | ||
040 |
_aUkOxU _dUk _dEG-ScBUE _beng |
||
082 | 0 | 4 |
_222 _a658.83 _bMAL |
100 | 1 |
_aMalhotra, Naresh K. _920889 |
|
245 | 1 | 0 |
_aMarketing research : _ban applied approach / _cNaresh Malhotra, David Birks. |
250 | _aEuropean ed. | ||
260 |
_aHarlow : _bPearson Education / Prentice Hall, _c2000. |
||
300 |
_axvi, 736 p. : _bill. ; _c27 cm. + _eCD-ROM (4 3/4 in.) |
||
490 | 0 | _aPrentice Hall international editions | |
500 | _aOriginal 3rd ed. entitled: Marketing research : an applied orientation. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 7 |
_aMarketing research. _2BUEsh _920890 |
|
653 |
_bBUSADM _cMarch2018 |
||
690 | 7 |
_aManagement and Business Studies _2blcoll |
|
700 | 1 |
_aBirks, David F. _91896 |
|
942 | _2ddc | ||
999 |
_c26250 _d26222 |