| 000 | 02408cam a22003495a 4500 | ||
|---|---|---|---|
| 001 | ssj0000621193 | ||
| 003 | OSt | ||
| 005 | 20180305124159.0 | ||
| 008 | 140808s2011 nyua sb 001 0 eng d | ||
| 020 | _a9781606492413 | ||
| 020 | _a1606492411 | ||
| 040 |
_aBTCTA _beng _cBTCTA _dYDXCP _dBUF _dSINLB _dBWX _dS4S _dOCLCF _dOCLCQ _dDLC _dWaSeSS _dEG-ScBUE |
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| 082 | 0 | 4 |
_222 _a658.575 _bSAN |
| 100 | 1 | _aSanders, G. Lawrence. | |
| 245 | 1 | 0 |
_aDeveloping new products and services : _blearning, differentiation and innovation / _cG. Lawrence Sanders ; with contributions by ron Huefner ... [et al.] |
| 260 |
_aNew York : _bBusiness Expert Press, _c2011. |
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| 300 |
_axx, 340 p. : _bill. ; _c23 cm. |
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| 490 | 0 | _aThe marketing research collection | |
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 |
_aAnnotation _bThis book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies. |
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| 650 | 7 |
_aNew products _xManagement _2BUEsh _98833 |
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| 650 | 7 |
_aNew products _xMarketing. _2BUEsh |
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| 650 | 7 |
_aProduct differentiation. _2BUEsh |
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| 650 | 7 |
_aCreative ability in business _xManagement. _2BUEsh |
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| 650 | 7 |
_aMarketing _xDecision making. _2BUEsh |
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| 651 | _2BUEsh | ||
| 653 |
_bGGEN _bBUSADM _cMarch2018 |
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| 700 | 1 |
_aHuefner, Ronald J., _eeditor. |
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| 856 | 4 | 0 |
_aBLOOMINGTON _uhttp://KG6EK7CQ2B.search.serialssolutions.com/?V=1.0&L=KG6EK7CQ2B&S=JCs&C=TC0000621193&T=marc |
| 856 | 4 | 0 |
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