000 00703cam a22002295a 4500
001 4277963
005 20180204110113.0
008 850611t1986 nyua frb 001 0 eng d
020 _a0070088543
040 _aDLC
_cDLC
_dOCoLC
_dDLC
_dEG-ScBUE
_beng
082 0 4 _a658.8
_222
_bHAN
245 0 0 _aHandbook of modern marketing /
_ceditor Victor P. Buell.
250 _a2nd ed.
260 _aNew York :
_bMcGraw-Hill,
_cc.1986.
300 _a1 v. (various pagings) :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and indexes.
650 7 _aMarketing.
_2BUEsh
_94499
651 _2BUEsh
653 _bGGEN
_bBUSADM
_cFebruary2018
700 1 _aBuell, Victor P.,
_eeditor.
942 _2ddc
999 _c26067
_d26039