| 000 | 01003cam a22002655a 4500 | ||
|---|---|---|---|
| 001 | 18532937 | ||
| 005 | 20171228125704.0 | ||
| 008 | 150313t2015 njua frb 001 0 eng d | ||
| 020 | _a0134193822 | ||
| 020 | _a9780134193823 | ||
| 040 |
_aYDXCP _beng _cYDXCP _dOCLCQ _dBTCTA _dBDX _dOCLCQ _dTXA _dDLC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_222 _a658.827 _bLIG |
| 100 | 1 | _aLight, Larry. | |
| 245 | 1 | 0 |
_aNew brand leadership : _bmanaging at the intersection of globalization, localization and personalization / _cLarry Light, Joan Kiddon. |
| 246 | 3 | 0 | _aManaging at the intersection of globalization, localization and personalization |
| 260 |
_aOld Tappan : _bPearson Education, _c2015. |
||
| 300 |
_axii, 226 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 7 |
_aBranding (Marketing) _xManagement. _2BUEsh |
|
| 650 | 7 |
_aAdvertising _xManagement. _2BUEsh _912769 |
|
| 651 | _2BUEsh | ||
| 653 |
_bGGEN _bBUSADM _cDecember2017 |
||
| 700 | 1 |
_aKiddon, Joan, _d1949- |
|
| 942 | _2ddc | ||
| 999 |
_c25832 _d25804 |
||