| 000 | 00795ntm a22001937a 4500 | ||
|---|---|---|---|
| 008 | 170802s2010 xx a frb 000 0 eng d | ||
| 040 |
_aEG-ScBUE _beng _cEG-ScBUE |
||
| 082 | 0 | 4 |
_a650 _bHAF _222 |
| 100 | 1 | _aHafez, Mariam Hassan. | |
| 245 | 1 | 2 |
_aA study on the factors affecting celebrity endorsers effectiveness : _bsimilarity and wishful identification with the celebrity and its effects on purchase intent / _cby Mariam Hassan Hafez. |
| 260 | _c2010. | ||
| 300 |
_aii, 70 p. : _bill. (col.) ; _c28 cm. |
||
| 500 | _aA dissertation submitted in part fulfillment of the requirements for the award of B.A. in Business Administration. | ||
| 590 | _aMirna | ||
| 650 | 7 |
_aBusiness Administration. _vProjects _2BUEsh |
|
| 653 |
_bBUSADM _cAugust2017 |
||
| 700 | 1 |
_aEid, Mohamed. _eths |
|
| 942 | _2ddc | ||
| 999 |
_c25190 _d25162 |
||