000 | 01370nac a22003491u 4500 | ||
---|---|---|---|
005 | 20170319105840.0 | ||
008 | 170319t2007 maua frb 001 0 eng d | ||
010 | _a 2005054357 | ||
020 | _a0073101370 (book : alk. paper) | ||
020 | _a0073261548 (book & CD-ROM) | ||
020 | _a9780073101378 | ||
020 | _a0071106685 | ||
020 | _a9780071106689 | ||
035 | _a(OCoLC)ocm61458393 | ||
082 | 0 | 4 |
_a658.83420973 _bHAW _222 |
100 | _aHawkins, Del l. | ||
245 | 0 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh, Roger J. Best. |
250 | _a10th ed. | ||
260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc.2007. |
||
300 |
_axxiv, 790 p. : _bcol. ill. ; _c27 cm. + _e1 CD-ROM (4 3/4 in.) |
||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 | 0 |
_aConsumer behavior _zUnited States. _2BUEsh |
650 | 0 | 0 |
_aMarket surveys _zUnited States. _2BUEsh |
650 | 0 | 0 |
_aConsumer behavior _zUnited States _vCase studies. _2BUEsh _94530 |
651 | _2BUEsh | ||
700 | 1 | _aHawkins, Del I. | |
700 | 1 |
_aMothersbaugh, David L. _94531 |
|
700 | 1 |
_aBest, Roger J. _920896 |
|
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html |
856 | 4 | 2 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html |
942 |
_cBB _k658.8H3141 _2ddc |
||
999 |
_c2467 _d2467 |