| 000 | 01042nac a22002531u 4500 | ||
|---|---|---|---|
| 010 | _a 2005934852 | ||
| 020 | _a0324319967 (hardcover) | ||
| 020 | _a0324422830 | ||
| 082 | 0 | 0 |
_a658.8 _bH6751 |
| 090 |
_c2466 _d2466 |
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| 100 | _aHoffman, K. Douglas. | ||
| 245 | 1 | 0 |
_aServices marketing : _bconcepts, strategies & cases / _cK. Douglas Hoffman, John E.G. Bateson. |
| 250 | _a3rd ed. | ||
| 260 |
_aMason, OH : _bThomson /South-Western,2006 _c2006. |
||
| 300 |
_axix, 588 p. : _bill. ; _c24 cm. |
||
| 500 | _aRev. ed of: Essentials of services marketing. 2nd ed. c2002. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 700 | 1 | _aBateson, John E. G. | |
| 700 | 1 | _aHoffman, K. Douglas.. | |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy0607/2005934852.html |
| 942 |
_cBB _k658.8H6751 |
||
| 952 |
_w2007-02-21 _p000001659 _r2012-02-15 _40 _00 _u3265 _bMAIN _m11 _10 _o658.8 HOF _d2021-02-07 _q2012-03-18 _70 _cMAIN _yBB _s2012-02-15 _l4 _aMAIN |
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| 999 |
_c2466 _d2466 |
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