| 000 | 00796nac a22002051u 4500 | ||
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| 008 | 130416b xxu||||| |||| 00| 0 eng d | ||
| 010 | _a 2004017032 | ||
| 020 | _a0749442980 | ||
| 082 | 0 | 0 |
_a658.8 _b658.8 CHE _222 |
| 100 |
_aCheverton, Peter. _933104 |
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| 245 | 1 | 0 |
_aKey marketing skills : _bstrategies, tools, and techniques for marketing success / _cPeter Cheverton ; [foreword by Malcolm McDonald]. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon ; _aSterling, VA : _bKogan Page,2004 _c2004. |
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| 300 |
_axiii, 383 p. : _bill. ; _c25 cm. + _e1 CD-ROM (4 3/4 in.) |
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| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing. _933105 |
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| 650 | 0 |
_aStrategic planning. _933106 |
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| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0420/2004017032.html |
| 942 |
_cBB _k658.8C4281 _2ddc |
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| 999 |
_c2461 _d2461 |
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