000 | 01039nac a22002411u 4500 | ||
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008 | 100916t xxu||||| |||| 00| 0 eng d | ||
010 | _a 2004063160 | ||
020 | _a007296216X (alk. paper) | ||
020 | _a0071116354 | ||
082 | 0 | 0 |
_a658.8 _bPET |
100 |
_aPeter, J. Paul. _919372 |
||
245 | 1 | 2 |
_aA Preface to Marketing Management / _cJ. Paul Peter, James H. Donnelly |
250 | _a10th ed. | ||
260 |
_aBoston, Mass. : _bMcGraw-Hill,2006 _c2006. |
||
300 |
_axiv, 254 p. ; _bill. : _c26 cm. |
||
504 | _aIncludes bibliographical references (p. 239-245) and index. | ||
650 | 0 |
_aMarketing _xManagement. _919373 |
|
700 | 1 |
_aDonnelly, James H. _919374 |
|
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004063160-d.html |
856 | 4 | 2 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004063160-t.html |
942 |
_cBB _k658.8PET _2ddc |
||
952 |
_w2007-02-21 _p000001664 _r2007-02-21 _40 _00 _u3258 _bMAIN _10 _o658.8 PET _d2021-02-07 _70 _cMAIN _yBB _aMAIN |
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999 |
_c2459 _d2459 |