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008 100916t xxu||||| |||| 00| 0 eng d
010 _a 2004063160
020 _a007296216X (alk. paper)
020 _a0071116354
082 0 0 _a658.8
_bPET
100 _aPeter, J. Paul.
_919372
245 1 2 _aA Preface to Marketing Management /
_cJ. Paul Peter, James H. Donnelly
250 _a10th ed.
260 _aBoston, Mass. :
_bMcGraw-Hill,2006
_c2006.
300 _axiv, 254 p. ;
_bill. :
_c26 cm.
504 _aIncludes bibliographical references (p. 239-245) and index.
650 0 _aMarketing
_xManagement.
_919373
700 1 _aDonnelly, James H.
_919374
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0619/2004063160-d.html
856 4 2 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0619/2004063160-t.html
942 _cBB
_k658.8PET
_2ddc
952 _w2007-02-21
_p000001664
_r2007-02-21
_40
_00
_u3258
_bMAIN
_10
_o658.8 PET
_d2021-02-07
_70
_cMAIN
_yBB
_aMAIN
999 _c2459
_d2459