| 000 | 00998nac a22002291u 4500 | ||
|---|---|---|---|
| 008 | 100916t xxu||||| |||| 00| 0 eng d | ||
| 010 | _a 2004556468 | ||
| 020 | _a0750656255 (pbk.) | ||
| 082 | 0 | 4 |
_a658.802 _bMCD |
| 100 |
_aMcDonald, Malcolm. _919375 |
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| 245 | 1 | 0 |
_aMarketing Plans : _bHow to Prepare Them: How to Use Them / _cMalcolm McDonald. |
| 250 | _a5th ed. | ||
| 260 |
_aAmsterdam ; _aBoston : _bButterworth-Heinemann,2002 _c2002. |
||
| 300 |
_axix, 630 p. : _bill. ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. _919376 |
|
| 650 | 0 |
_aMarketing _xPlanning. _919377 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/els051/2004556468.html |
| 856 | 4 | 1 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/els051/2004556468.html |
| 942 |
_cBB _k658.802MCD _2ddc |
||
| 952 |
_3inv2010 _w2007-02-21 _p000001673 _r2011-03-02 _40 _00 _u3245 _bMAIN _m1 _10 _o658.8 MCD _d2021-02-07 _70 _cMAIN _yBB _s2010-10-14 _l8 _aMAIN |
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| 999 |
_c2446 _d2446 |
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