000 | 01016cam a22003015a 4500 | ||
---|---|---|---|
999 |
_c24393 _d24365 |
||
001 | 18806325 | ||
005 | 20190220114258.0 | ||
008 | 151005t2016 nyua frbd 001 0 eng d | ||
010 | _a 2015036297 | ||
020 | _a9781259253065 (alk. paper) | ||
020 | _a1259253066 | ||
040 |
_aDLC _beng _cDLC _dEG-ScBUE _dEG-ScBUE |
||
082 | 0 | 4 |
_a658.848 _bINT _222 |
245 | 0 | 0 |
_aInternational marketing / _cPhilip R. Cateora ... [et al.]. |
250 | _a17th ed., International student ed. | ||
260 |
_aNew York : _bMcGraw Hill Education, _cc.2016. |
||
300 |
_axxxvi, 662 p. : _bill. (col.) ; _c28 cm. |
||
500 | _aIncludes glossary. | ||
500 | _aThis International student edition is for use outside the U. S. | ||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 7 |
_aExport marketing. _2BUEsh |
|
650 | 7 |
_aInternational business enterprises. _2BUEsh |
|
651 | _2BUEsh | ||
653 |
_bBUSADM _bBUSECO _cFebruary2019 |
||
655 | _vText book | ||
700 | 1 |
_aCateora, Philip R. _99717 |
|
942 | _2ddc |