000 01016cam a22003015a 4500
999 _c24393
_d24365
001 18806325
005 20190220114258.0
008 151005t2016 nyua frbd 001 0 eng d
010 _a 2015036297
020 _a9781259253065 (alk. paper)
020 _a1259253066
040 _aDLC
_beng
_cDLC
_dEG-ScBUE
_dEG-ScBUE
082 0 4 _a658.848
_bINT
_222
245 0 0 _aInternational marketing /
_cPhilip R. Cateora ... [et al.].
250 _a17th ed., International student ed.
260 _aNew York :
_bMcGraw Hill Education,
_cc.2016.
300 _axxxvi, 662 p. :
_bill. (col.) ;
_c28 cm.
500 _aIncludes glossary.
500 _aThis International student edition is for use outside the U. S.
504 _aIncludes bibliographical references and indexes.
650 7 _aExport marketing.
_2BUEsh
650 7 _aInternational business enterprises.
_2BUEsh
651 _2BUEsh
653 _bBUSADM
_bBUSECO
_cFebruary2019
655 _vText book
700 1 _aCateora, Philip R.
_99717
942 _2ddc