| 000 | 00819nac a22002171u 4500 | ||
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_a659.1 _bC626 |
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_c2439 _d2439 |
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| 100 | _aClow, Kenneth E. | ||
| 245 | 1 | 0 |
_aIntegrated advertising, promotion & marketing communications / _cKenneth E. Clow, Donald Baack. |
| 246 | 3 | _aIntegrated advertising, promotion, and marketing communications | |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson Prentice Hall, _c2007. |
||
| 300 | _ap. cm. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aBaack, Donald. | |
| 942 |
_cBB _k659.1C626 |
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| 952 |
_3inv2010 _w2007-02-20 _p000001871 _r2012-01-11 _40 _00 _u3238 _bMAIN _m8 _10 _o659.1 CLO _d2020-02-07 _70 _cMAIN _yBB _s2012-01-10 _l6 _aMAIN |
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_c2439 _d2439 |
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