000 01102nac a22002411u 4500
008 100922t xxu||||| |||| 00| 0 eng d
010 _a 2004057947
020 _a0072961449 (alk. paper)
082 0 0 _a658.575
_bCRA
100 _aCrawford, C. Merle
_919744
245 1 0 _aNew Products Management /
_cMerle Crawford, Anthony Di Benedetto.
250 _a8th ed.
260 _aBoston, Mass. :
_bMcGraw-Hill/Irwin,
_cc2006.
300 _axx, 540 p. :
_bill. ;
_c24 cm.
440 0 _aMcGraw-Hill/Irwin series in marketing
_919745
504 _aIncludes bibliographical references and index.
650 0 _aNew products
_xManagement.
_919746
700 1 _aDi Benedetto, C. Anthony.
_919747
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0618/2004057947-d.html
856 4 2 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0618/2004057947-t.html
942 _cBB
_k658.575CRA
_2ddc
952 _3inv2010
_w2007-02-20
_p000001875
_r2010-07-25
_40
_epurchase
_00
_u3228
_bMAIN
_10
_o658.575 CRA
_d2010-09-22
_8
_70
_cLIB1
_2ddc
_yBB
_l1
_aMAIN
999 _c2429
_d2429