000			03036cam a22003135a 4500
001			18081078
005			20201128024029.0
008			140325t2014 caua frb 001 0 eng d
020			_a9781609949648
040			_aDLC _beng _cDLC _dDLC _dEG-ScBUE
082	0	4	_222 _a658.4083 _bZHE
100	1		_aZhexembayeva, Nadya.
245	1	0	_aOverfished ocean strategy : _bpowering up innovation for a resource-deprived world / _cNadya Zhexembayeva.
260			_aSan Francisco : _bBerrett-Koehler Publishers, _cc.2014.
300			_avii, 195 p. : _bill. ; _c25 cm.
500			_aIndex : p. 189-194.
504			_aBibliography : p. 175-187.
505	8		_aMachine generated contents note: Where Are the Fish? The New Competitive Reality -- The Death of Green...or Is Your Marriage Sustainable? -- The Overfished Ocean Strategy: Five Secrets That Make It Work -- One: From Line to Circle -- Two: From Vertical to Horizontal -- Three: From Growth to Growth -- Four: From Plan to Model -- Five: From Department to Mindset -- Conclusion: What Should Business Do.
520			_a" We are living amidst a remarkable transformation. The linear, throwaway economy of today--in which we extract resources, create products, use them, and throw them away like a cheap plastic fork--is rapidly coming to a close. We are, simply put, running out of things to mine and places to trash. A new economy is being born, one that takes this line and turns it into a circle. Resource scarcity--the overfished ocean--is the reality virtually every company is swimming in. Those managers who deeply understand and master this shift will be able to turn the new reality into disruptive innovation and remarkable competitive advantage. Overfished Ocean Strategy offers five essential principles for developing products and services for this new reality. A business owner herself, Nadya Zhexembayeva fills the book with examples of companies that are already successfully navigating the overfished ocean. Unlike less-farsighted companies, they are not making "green" products as a sideline for a niche market but rather have made dealing with resource scarcity the central, driving force of their entire strategy. As these innovators ride ahead of the wave, new products, new business models, new markets, and new profits follow. You can join them, or you can be left standing on the shore"--
520			_a"Business is waking up to a global shortage of resources of every kind. Raw materials are running out, whether in Tokyo or Quito. While businesses have toyed with the idea of sustainability as a means to market to eco-minded consumers, this book shows that scarcity must become central to their thinking and the key driver of strategic innovation"--
650		7	_aSustainable development. _2BUEsh _93569
650		7	_aRecycling (Waste, etc.) _2BUEsh _92023
650		7	_aScarcity. _2BUEsh
650		7	_aGreen marketing. _2BUEsh
650		7	_aNatural resources _xManagement _2BUEsh _928504
651			_2BUEsh
653			_bBUSBOL _cNovember2016
942			_2ddc
999			_c23399 _d23371