000			01950cam a22003135a 4500
001			18063937
005			20161122105138.0
008			140311t2014 njua frb 001 0 eng d
020			_a9781118893173
020			_a1118893174
040			_aUKMGB _beng _cUKMGB _dOCLCO _dBTCTA _dGK8 _dYDXCP _dSINLB _dCGP _dIBS _dIAD _dFXN _dIHV _dILC _dOCLCO _dTOH _dOCLCF _dAU@ _dOCLCQ _dIBI _dDLC _dEG-ScBUE
082	0	4	_a006.312 _222 _bBRO
100	1		_aBrown, Meta S.
245	1	0	_aData mining for dummies / _cby Meta S. Brown.
260			_aHoboken : _bJohn Wiley & Sons, _cc.2014.
300			_axiv, 382 p. : _bill. ; _c24 cm.
490	0		_aFor dummies
500			_aIndex : p. [361]-382.
504			_aIncludes bibliographical references.
505	0		_aCatching the data-mining train -- A day in your life as a data miner -- Teaming up to reach your goals -- Learning the laws of data mining -- Embracing the data-mining process -- Planning for data-mining success -- Gearing up with the right software -- Digging into your data -- Making new data -- Ferreting out public data sources -- Buying data -- Getting familiar with your data -- Dealing in graphic detail -- Showing your data who's boss -- Your exciting career in modeling -- Data mining using classic statistical methods -- Mining data for clues -- Expanding your horizons -- Ten great resources for data miners -- Ten useful kinds of analysis that complement data mining.
520			_aIf you think of data as raw material, the information that you can refine can give you the power to make informed decisions. Discover how data mining can help you push your company to the top. Brown gives you common-sense steps to achieve data mining success.
650		7	_aData mining. _2BUEsh _927695
650		7	_aConsumer behavior _xResearch. _2BUEsh
650		7	_aMarketing research. _2BUEsh _920890
650		7	_aAdvertising _xResearch. _2BUEsh
651			_2BUEsh
653			_bCOMSCI _cNovember2016
942			_2ddc
999			_c23194 _d23166