| 000 | 01816cam a22003495a 4500 | ||
|---|---|---|---|
| 001 | 017366858 | ||
| 003 | Uk | ||
| 005 | 20161117122745.0 | ||
| 008 | 150511s2016 enka frb 001|0|eng|d | ||
| 015 |
_aGBB565161 _2bnb |
||
| 016 | 7 |
_a017366858 _2Uk |
|
| 020 | _a9781292093635 (pbk.) | ||
| 020 | _a1292093633 (pbk.) | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dEG-ScBUE |
||
| 082 | 0 | 4 |
_222 _a659.1 _bCLO |
| 100 | 1 |
_aClow, Kenneth E. _919992 |
|
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _a7th ed., global ed. | ||
| 260 |
_aHarlow, Essex : _bPearson Education Limited, _cc.2016. |
||
| 300 |
_a496 p. : _bcol. ill. ; _c28 cm. |
||
| 500 | _aIndexes : p. 481-496. | ||
| 504 | _aBibliography : p. 465-480. | ||
| 520 | _apt. I. THE IMC FOUNDATION :1. Integrated Marketing Communications -- 2. Brand Management -- 3. Buyer Behaviors -- 4. The IMC Planning Process -- pt. II. IMC ADVERTISING TOOLS: 5. Advertising Campaign Management -- 6. Advertising Design -- 7. Traditional Media Channels -- pt. III. DIGITAL AND ALTERNATIVE MARKETING: 8. Digital Marketing -- 9. Social Media -- 10. Alternative Marketing -- pt. IV. IMC PROMOTIONAL TOOLS: 11. Database and Direct Response Marketing and Personal Selling -- 12. Sales Promotion -- 13. Public Relations and Sponsorship Programs -- pt. V. IMG ETHICS, REGULATION, AND EVALUATION: 14. Relations and Ethical Concerns -- 15. Evaluating an Integrated Marketing Program | ||
| 590 | _aWessam | ||
| 650 | 7 |
_aCommunication in marketing. _2BUEsh _93309 |
|
| 650 | 7 |
_aAdvertising. _2BUEsh _95632 |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cNovember2016 |
||
| 700 | 1 |
_aBaack, Donald. _919995 |
|
| 856 |
_bStudent access code inside _uwww.pearsonmylab.com _yMyMarketing Lab |
||
| 942 |
_2ddc _e22 _k659.1 CLO |
||
| 999 |
_c23176 _d23148 |
||