000 | 00983cam a22002895a 4500 | ||
---|---|---|---|
001 | 18241204 | ||
005 | 20161109150749.0 | ||
008 | 140725s2015 nyua frb 001 0 eng d | ||
020 | _a9780765640901 | ||
040 |
_aDLC _beng _cDLC _dDLC _dEG-ScBUE |
||
082 | 0 | 4 |
_a659.111 _222 _bKEL |
100 | 1 |
_aKelley, Larry D., _d1955- |
|
245 | 1 | 0 |
_aAdvertising media planning : _ba brand management approach / _cLarry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. |
250 | _a4th ed. | ||
260 |
_aNew York ; _aOxon : _bRoutledge / Taylor & Francis Group, _c2015. |
||
300 |
_aviii, 351 p. : _bill. ; _c23 cm. |
||
500 | _aIndex : p. 331-348. | ||
504 | _aIncludes bibliographical references. | ||
650 | 7 |
_aAdvertising media planning. _2BUEsh _912898 |
|
650 | 7 |
_aBrand name products. _2BUEsh _936669 |
|
650 | 7 |
_aMarketing. _2BUEsh _94499 |
|
651 | _2BUEsh | ||
653 |
_bCOMAME _cNovember2016 |
||
700 | 1 | _aSheehan, Kim. | |
700 | 1 | _aJugenheimer, Donald W. | |
942 | _2ddc | ||
999 |
_c23076 _d23048 |