000			02199cam a22003375a 4500
001			016520302
003			OSt
005			20161102150258.0
008			130930t2012 nyua frb 001 0 eng d
020			_a0071768297
020			_a9780071768290
040			_aStDuBDS _beng _cStDuBDS _dEG-ScBUE
082	0	4	_222 _a658.872 _bSPO
100	1		_aSponder, Marshall. _939085
245	1	0	_aSocial media analytics : _beffective tools for building, interpreting, and using metrics / _cMarshall Sponder ; foreword by Avinash Kaushik.
260			_aNew York : _bThe Mcgraw-Hill Companies, _cc.2012.
300			_axiv, 316 p. : _bill. ; _c23 cm.
500			_aIndex : p. 307-316.
504			_aBibliography : p. 297-305.
505			_aThe conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics.
520			_a Practically overnight, social media has become a critical tool for every marketing objective from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there if you're applying the right systems and know how to use
590			_aWessam
650		7	_aInternet marketing. _2BUEsh _938532
650		7	_aMarketing research. _2BUEsh _920890
650		7	_aSocial media. _2BUEsh _932891
651			_2BUEsh
653			_bBUSADM _cAugust2015
653			_bBUSADM _cJanuary2016
653			_bBUSADM _cNovember2016
942			_2ddc _e22 _k658.872 SPO
999			_c23008 _d22980