000 | 00885cam a22002655a 4500 | ||
---|---|---|---|
001 | ocn899113987 | ||
003 | OSt | ||
005 | 20161031153142.0 | ||
008 | 141218s2015 nyua frb 001 0 eng d | ||
020 | _a9781138013728 | ||
040 |
_aDLC _beng _cDLC _dYDX _dOCLCF _dCDX _dSIMDI _dYDXCP _dYDXCP _dEG-ScBUE |
||
082 | 0 | 4 |
_a658.42 _222 _bCEO |
245 | 0 | 0 |
_aCEO branding : _btheory and practice / _cedited by Marc Fetscherin. |
260 |
_aNew York ; _aOxon : _bRoutledge / Taylor & Francis Group, _c2015. |
||
300 |
_axxxiii, 302 p. : _bill. ; _c24 cm. |
||
500 | _aIndex : p. 295-302. | ||
504 | _aIncludes bibliographical references. | ||
650 | 7 |
_aChief executive officers. _2BUEsh |
|
650 | 7 |
_aBranding (Marketing) _2BUEsh _910059 |
|
650 | 7 |
_aCorporate image. _2BUEsh _937516 |
|
651 | _2BUEsh | ||
653 |
_bBUSADM _cOctober2016 |
||
700 | 1 |
_aFetscherin, Marc, _eeditor. |
|
942 | _2ddc | ||
999 |
_c22950 _d22922 |