000			02682cam a22003015a 4500
001			18570588
005			20201128023924.0
008			150409t2015 caua frb 001 0 eng d
020			_a9781626564084
020			_a1626564086
040			_aDLC _beng _cDLC _dDLC _dEG-ScBUE
082	0	4	_222 _a658.15224 _bSTE
100	1		_aStegmaier, Jamey. _941596
245	1	2	_aA crowdfunder's strategy guide : _bbuild a better business by building community / _cJamey Stegmaier.
250			_a1st ed.
260			_aOakland, California : _bBerrett-Koehler Publishers, Inc., _c2015.
300			_axi, 201 p. : _bill. ; _c22 cm.
500			_aIndex : p. 195-200.
504			_aBibliography : p. 191-193.
505			_aIntroduction --You don't need to launch today -- The crowd is the new gatekeeper -- Crowdfunding is the rock concert for entrepreneurs -- I made these mistakes so you don't have to -- Make it about them -- Backers are individuals, not numbers -- How to make friends and lose money -- Go small to win big -- Build a better community -- Don't quit your day job ... until you quit your day job -- You are your own gatekeeper -- Appendix a: 125 crowdfunding lessons in 125 sentences -- Appendix b: the one-week checklist -- Appendix c: recommended reading -- Projects mentioned in this book
520			_aJamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over 1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important "nuts and bolts" elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the "crowd" than the "funding." He shows that if you treat your backers as people, not pocketbooks - communicate regularly and transparently with them, ask their opinions, attend to their needs - they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
590			_aWessam
650		7	_aNew business enterprises. _2BUEsh _9239
650		7	_aNew business enterprises _xManagement. _2BUEsh _91574
651			_2BUEsh
653			_bBUSADM _cOctober2016
942			_2ddc _e22 _k658.15224 STE
999			_c22765 _d22737