000 01806cam a22002415a 4500
001 18016051
005 20161015152241.0
008 140123s2015 enka frb 001 0 eng d
010 _a 2013046151
020 _a9780415686617 (paperback)
040 _aDLC
_beng
_cDLC
_dDLC
_dEG-ScBUE
082 0 4 _a070.49
_bBRA
_222
100 1 _aBradford, Julie.
245 1 0 _aFashion journalism /
_cJulie Bradford.
260 _aAbingdon :
_bRoutledge,
_c2015.
300 _axiv, 266 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (pages 253-263) and index.
520 _a"Fashion Journalism is an introduction to how fashion journalism operates and how to report on fashion. It encompasses skills for print and online media, and includes both written and visual reports (video, photography). Taking a strong real world approach, this textbook includes many case studies and interviews with fashion journalists working for newspapers, magazines, broadcast and websites, and with stylists, PR executives, photographers and bloggers. Their explanations of their roles and their practical tips and advice will be accompanied by analysis of examples of their work. The business of fashion and fashion PR will be explained for the trainee journalist, with the focus of the book being on offering practical guidance on how to report effectively on fashion - from sources and research to writing and layout. Each chapter will include suggested exercises and further reading. Covering every aspect from the law and ethics to using social media, from fashion theory to reporting the catwalk, this text offers everything a student or trainee needs to know to excel in fashion journalism"--
650 0 _aFashion writing.
_2BUEsh
651 _2BUEsh
653 _bCOMAME
_cOctober2016
942 _2ddc
999 _c22589
_d22561