000			04167nam a22003255i 4500
003			EG-ScBUE
005			20230103094600.0
008			160810s2015 enka f b 001 0 eng d
020			_a1472534409
020			_a9781472534408
040			_aEG-ScBUE _beng _erda _cEG-ScBUE _dEG-ScBUE
082	0	4	_222 _a741.6 _bYAT
100	1		_940723 _aYates, Derek‏, _eauthor.
245	1	0	_aCommunication design : _binsights from the creative industries / _cDerek Yates, Jessie Price.
264		1	_aLondon ; _aNew York, NY _bFairchild Books / Bloomsbury Publishing Plc, _c2015.
300			_a208 pages : _bcolor illustrations ; _c27 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
490	0		_aRequired reading range
504			_aIncludes bibliographical references and index.
505			_aIntroduction -- Brand : Systems -- In conversation with Mason Wells, Bibliothèque Design -- Strategy -- In conversation with Mat Heinl, Moving Brands -- Ecosystems -- In conversation with Simon Manchipp, SomeOne -- Authenticity -- Heritage -- Experience : Motion graphics -- In conversation with Shane Walter, onedotzero -- Environment -- In conversation with Kate Dawkins, designer and director -- Play -- In conversation with Kevin Palmer and Matt Wade, Kin -- Touch -- Experiential marketing -- Conversation : Collaboration -- In conversation with Matt Webb, BERG London -- Iteration -- Prototyping -- In conversation with Mills, usTwo -- User testing -- Participation : Behavior change -- In conversation with Adrian Ho, Zeus Jones -- Generative systems -- In conversation with Hashem Bajwa, DE-DE and Droga5 -- Participation and advertising -- In conversation with Karsten Schmidt -- Open source -- Navigation : Information overload -- Curation -- In conversation with Will Hudson, It's Nice That -- Visualizing data -- In conversation with Max Gadney, After the Flood -- Beautiful data -- In conversation with Stefanie Posavek, designer -- Advocacy : Activism -- In conversation with Lucienne Roberts, LucienneRoberts+ -- Social responsibility -- In conversation with Tara Austin and Paco Conde, Ogilvy & Mather -- Sustainability -- In conversation with Nat Hunter, Airside and RSA -- Critique : Design discourse -- Design publishers -- In conversation with Adrian Shaughnessy, Intro, Unit Editions, ShaughnessyWorks -- Speculative design ; In conversation with Anthony Dunne and Fiona Raby, Dunne & Raby -- Research/content -- In conversation with Lindsay Liu, Method.
520			_a"The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique. Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"
650		7	_aVisual communication. _2BUEsh _937792
650		7	_940725 _aGraphic arts. _2BUEsh
653			_bCOMAME _cAugust 2016
655			_vReading book
700	1		_940724 _aPrice, Jessie‏ _c(Graphic artist)‏. _eauthor.
942			_2ddc _e22 _k741.6 YAT _cBB
999			_c22160 _d22132