000 | 01393cam a22002655a 4500 | ||
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001 | 11514211 | ||
005 | 20201128023721.0 | ||
008 | 150522t2015 gw a frb 000 0 eng d | ||
020 | _a9783319176161 (pbk.) | ||
035 | _a(WaSeSS)ssj0001501643 | ||
040 |
_aWaSeSS _beng _cWaSeSS _dWaSeSS _dEG-ScBUE |
||
082 | 0 | 4 |
_a320.014 _bGIA _222 |
100 | 1 |
_aGiansante, Gianluca. _939809 |
|
245 | 1 | 0 |
_aOnline political communication : _bhow to use the web to build consensus and boost participation / _cby Gianluca Giansante. |
260 |
_aCham : _bSpringer, _cc.2015. |
||
300 |
_axv, 188 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references. | ||
520 | _aThis book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies. | ||
650 | 7 |
_aCommunication in politics. _2BUEsh _939811 |
|
650 | 7 |
_aInternet _xSocial aspects. _2BUEsh _91056 |
|
650 | 0 |
_aInternet _xPolitical aspects. _2BUEsh |
|
651 | _2BUEsh | ||
653 |
_bCOMAME _cApril2016 |
||
942 | _2ddc | ||
999 |
_c21614 _d21586 |