000 01393cam a22002655a 4500
001 11514211
005 20201128023721.0
008 150522t2015 gw a frb 000 0 eng d
020 _a9783319176161 (pbk.)
035 _a(WaSeSS)ssj0001501643
040 _aWaSeSS
_beng
_cWaSeSS
_dWaSeSS
_dEG-ScBUE
082 0 4 _a320.014
_bGIA
_222
100 1 _aGiansante, Gianluca.
_939809
245 1 0 _aOnline political communication :
_bhow to use the web to build consensus and boost participation /
_cby Gianluca Giansante.
260 _aCham :
_bSpringer,
_cc.2015.
300 _axv, 188 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references.
520 _aThis book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
650 7 _aCommunication in politics.
_2BUEsh
_939811
650 7 _aInternet
_xSocial aspects.
_2BUEsh
_91056
650 0 _aInternet
_xPolitical aspects.
_2BUEsh
651 _2BUEsh
653 _bCOMAME
_cApril2016
942 _2ddc
999 _c21614
_d21586