000 01002nam a22002895a 4500
001 016602025
003 OSt
005 20160322145122.0
008 160127t2014 enka frb 001 0 eng d
020 _a9781292042855 (paperback)
020 _a1292042850 (paperback)
_c
040 _aStDuBDS
_beng
_cStDuBDS
_dEG-ScBUE
082 0 4 _222
_a302.23
_bSEV
100 1 _a Severin, Werner J.
_q(Werner Joseph)
_939638
245 1 0 _aCommunication theories :
_borigins, methods and uses in the mass media /
_cWerner J. Severin, James W. Tankard.
250 _a5th ed., Pearson new international ed.
260 _aHarlow :
_bPearson Education Limited,
_cc.2014.
300 _axv, 411 p. :
_bill. ;
_c24 cm.
500 _aIndex : p. 401-411.
504 _aIncludes bibliographical references.
650 7 _aMass media.
_2BUEsh
_99699
650 7 _aCommunication.
_2BUEsh
_913476
651 _2BUEsh
653 _bCOMAME
_cMarch2016
700 1 _aTankard, James W.,
942 _2ddc
999 _c21481
_d21453