000 02702cam a22002655a 4500
001 17738201
005 20160229112727.0
008 130514s2013 enka frb 001 0 eng d
020 _a9780230238954 (pbk.)
040 _aDLC
_beng
_cDLC
_dEG-ScBUE
082 0 4 _a384.54
_bHEN
_222
100 1 _aHendy, David.
_939445
245 1 0 _aPublic service broadcasting /
_cDavid Hendy.
260 _aLondon ;
_aNew York :
_bPalgrave Macmillan,
_c2013.
300 _aviii, 148 p. ;
_c22 cm.
490 0 _aKey concerns in media studies
500 _aIndex : p. 141-148.
504 _aBibliography : p. 132-140.
505 8 _aMachine generated contents note: -- Acknowledgements -- 1. Introduction: Why Public Service Broadcasting? -- 2. Enlightenment: First Principles, Deep Origins -- 3. Democracy: Politics, Public Opinion and Debate -- 4. Cultivation: Broadcasting Culture -- 5. Service: The Ethos of the Broadcasters -- 6. Choice: Responding to Competition -- 7. Trust: Public Service in the New Media World -- 8. Conclusion -- References -- Index.
520 _a"Challenging the opinion that public service broadcasting is a thing of the past, David Hendy explains its importance in the present - and in the future. Written by a leading expert in the field, this book explores the development of public service broadcasting, outlining the key debates and issues, while situating them within wider cultural contexts. Hendy uses media history to consider the outlook for broadcasters such as the BBC, and other networks and stations around the world. He analyzes how these institutions shape society, culture, and politics, focusing on how key ethical and cultural values - such as enlightenment, impartiality, service, choice, and trust - have been constantly reinvented to ensure that broadcasting can carry on being a public 'good' as well as a commercial product. Clear, concise, and contemporary, Public Service Broadcasting is invaluable reading for all students of media and broadcasting, and for anyone interested in a strand of media that has had - and continues to have - an enormous social and cultural impact, not only in Britain, but across the globe. DAVID HENDY is Professor of Media and Communications at the University of Sussex. He is the author of Radio in the Global Age (2000), Life on Air: a History of Radio Four (2007), which won the Longmans-History Today Book of the Year, and Noise: a Human History of Sound and Listening (2013). He also broadcasts regularly, and has presented series about media and cultural history on both BBC Radio 3 and BBC Radio 4. "--
650 0 _aPublic broadcasting.
_2BUEsh
651 _2BUEsh
653 _bCOMAME
_cFebruary2016
942 _2ddc
999 _c21256
_d21228