000 | 02675cam a22002895a 4500 | ||
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001 | 18257354 | ||
005 | 20160221133848.0 | ||
008 | 140807s2015 enka frb 001 0 eng d | ||
020 | _a9781118756317 | ||
040 |
_aDLC _beng _cDLC _dEG-ScBUE |
||
082 | 0 | 4 |
_222 _a352.748 _bTEM |
100 | 1 |
_aTemporal, Paul. _939392 |
|
245 | 1 | 0 |
_aBranding for the public sector : _bcreating, building and managing brands people will value / _cPaul Temporal. |
260 |
_aChichester : _bJohn Wiley and sons Ltd., _c2015. |
||
300 |
_aviii, 279 p. : _bill. ; _c24 cm. |
||
500 | _aIndex : p. 271-279. | ||
504 | _aIncludes bibliographical references. | ||
520 | _a"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector groups operate. Consequently, the public sector is the next big growth area in branding, but few books address branding strategy specific for this sector. Branding for the Public Sector fills this gap with powerful and effective branding strategies backed by case studies and examples. Author Paul Temporal covers branding architecture, brand vision, market research, brand perception, brand engagement, brand communication, managing brand change, and much more. Additionally, he covers the future of public sector branding and how organisations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector"-- | ||
520 | _a"This book presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector"-- | ||
650 | 0 |
_aGovernment marketing. _2BUEsh |
|
650 | 0 |
_aGovernment publicity. _2BUEsh _928619 |
|
650 | 0 |
_aPublic relations and politics. _2BUEsh |
|
650 | 0 |
_aBranding (Marketing) _2BUEsh _910059 |
|
651 | _2BUEsh | ||
653 |
_bBUSADM _cFebruary2016 |
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942 | _2ddc | ||
999 |
_c21198 _d21170 |