| 000 | 02556cam a22003015a 4500 | ||
|---|---|---|---|
| 001 | 18110747 | ||
| 005 | 20160217150232.0 | ||
| 008 | 140410s2014 enka frb 001 0 eng d | ||
| 020 | _a9781118923627 (cloth : alk. paper) | ||
| 040 |
_aDLC _beng _cDLC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_222 _a658.83 _bHAD |
| 100 | 1 |
_aHedin, Hans. _939376 |
|
| 245 | 1 | 4 |
_aThe handbook of market intelligence : _bunderstand, compete and grow in global markets / _cHans Hedin, Irmeli Hirvensalo, Markko Vaarnas. |
| 250 | _a2nd ed. | ||
| 260 |
_aWest Sussex : _bJohn Wiley & Sons, _c2014. |
||
| 300 |
_ax, 276 p. : _bill. ; _c24 cm. |
||
| 500 | _aIndex : p. [267]-276. | ||
| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _aPreface to the second edition -- About the authors -- About global intelligence alliance -- Market intelligence in global organizations -- Market intelligence : drivers and benefits -- Market intelligence in global organizations : survey findings in 2013 -- Roadmap to world class market intelligence -- Key success factors of world class market intelligence -- Intelligence scope : determining the purpose, target groups and focus areas of an intelligence program -- Intelligence process : turning random data into meaningful insight -- Intelligence deliverables : building a high-impact market intelligence product portfolio -- Intelligence tools : collecting, storing and disseminating intelligence -- Intelligence organization : the people and resources that generate the impact -- Intelligence culture : engaging the organization in market intelligence -- Market intelligence for key user groups -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply chain management -- Developing world class market intelligence programs -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Measuring the impact of mi -- Trends in market intelligence -- Index. | |
| 650 | 7 |
_aBusiness intelligence. _2BUEsh _93881 |
|
| 650 | 7 |
_aMarketing research. _2BUEsh _920890 |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cFebruary2016 |
||
| 700 | 1 | _aHirvensalo, Irmeli. | |
| 700 | 1 | _aVaarnas, Markko. | |
| 776 | 0 | 8 |
_iOnline version: _aHedin, Hans. _tHandbook of market intelligence _b2nd Edition. _dHoboken : Wiley, 2014 _z9781118923610 _w(DLC) 2014014559 |
| 942 | _2ddc | ||
| 999 |
_c21180 _d21152 |
||