| 000 | 00899nam a22002775a 4500 | ||
|---|---|---|---|
| 001 | AKG2517BB | ||
| 005 | 20160207103833.0 | ||
| 008 | 980618t2000 ilua frb 001 0 eng d | ||
| 020 | _a1893673057 | ||
| 020 | _a9781893673052 | ||
| 040 |
_aEG-ScBUE _beng _cEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.8 _bPRO _222 |
| 245 | 0 | 0 |
_aPromotional strategy : _ban integrated marketing communication approach / _cJames F. Engel ... [et al.] |
| 250 | _a9th ed. | ||
| 260 |
_aCincinnati : _bPinnaflex Educational Resources, _cc.2000. |
||
| 300 |
_axiv, 690 p. : _bill. (some col.) ; _c24 cm. |
||
| 500 | _aIndex : p. 673-688. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 7 |
_aMarketing. _2BUEsh _94499 |
|
| 650 | 7 |
_aCommunication in marketing. _2BUEsh _93309 |
|
| 650 | 7 |
_aAdvertising. _2BUEsh _95632 |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cFebruary2016 |
||
| 700 | 1 | _aEngel, James F. | |
| 942 | _2ddc | ||
| 999 |
_c21127 _d21099 |
||