| 000 | 01425 am a22003735a 4500 | ||
|---|---|---|---|
| 001 | 016583900 | ||
| 003 | OSt | ||
| 005 | 20151210114522.0 | ||
| 008 | 131115t2014 enka frb 001 0 eng d | ||
| 020 | _a9781292040332 (paperback) | ||
| 020 | _a1292040335 (paperback) | ||
| 040 |
_aUkOxU _beng _cUkOxU _dUk _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.8 _222 _bMOH |
| 100 | 1 |
_aMohr, Jakki J., _938895 |
|
| 245 | 1 | 0 |
_aMarketing of high-technology products and innovations / _cMohr, Sengupta, Slater. |
| 250 | _a3rd ed., Pearson new international ed. | ||
| 260 |
_aHarlow : _bPearson Education Limited, _cc.2014. |
||
| 300 |
_aii, 542 p. : _bill. ; _c28 cm. |
||
| 490 | 0 | _aPearson custom library | |
| 500 | _aIndex : p. 527-542. | ||
| 500 | _a"Jakki Mohr/Sanjit Sengupta/Stanley Slater"--Table of contents. | ||
| 500 | _aAdapted for use outside the U.S. and Canada from the standard third edition, ©2010. | ||
| 500 | _aOriginally published as: Marketing of high-technology products and innovations / Jakki Mohr. 2001. | ||
| 500 | _aPublication date from publisher's website. | ||
| 504 | _aIncludes bibliographical references. | ||
| 541 | _aBUE book fair. | ||
| 650 | 0 |
_aHigh technology industries _xMarketing _vTextbooks. _2BUEsh |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cDecember2015 |
||
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 700 | 1 | _aSengupta, Sanjit, | |
| 700 | 1 | _aSlater, Stanley F., | |
| 942 | _2ddc | ||
| 999 |
_c21109 _d21081 |
||