| 000 | 01145cam a22003255a 4500 | ||
|---|---|---|---|
| 001 | 016917600 | ||
| 003 | OSt | ||
| 005 | 20201128023620.0 | ||
| 008 | 141029t2015 si a frbd 001 0 eng d | ||
| 020 | _a9789814575119 | ||
| 020 | _a9814575119 | ||
| 040 |
_aUk _beng _cUk _dEG-ScBUE _dEG-ScBUE |
||
| 082 | 0 | 4 |
_222 _a659.1 _bBEL |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _930954 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a10th ed., Global ed. | ||
| 260 |
_a[Singapore] : _bMcGraw-Hill Education, _cc.2015. |
||
| 300 |
_axxxvi, 842 p. : _bill. ; _c28 cm. |
||
| 500 | _a"MHID 981-4575-11-9"--Title page verso. | ||
| 500 | _aGlossary : p. 767-779. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 7 |
_aAdvertising. _2BUEsh _95632 |
|
| 650 | 7 |
_aSales promotion. _2BUEsh _93306 |
|
| 650 | 7 |
_aCommunication in marketing. _2BUEsh _93309 |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cNovember2015 _cOctober2016 |
||
| 655 |
_vText book _933728 |
||
| 700 | 1 |
_9622 _aBelch, Michael A. |
|
| 942 |
_2ddc _e22 _k659.1 BEL |
||
| 999 |
_c21046 _d21018 |
||