000 | 01621cam a22002775a 4500 | ||
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001 | 17394442 | ||
005 | 20151207124528.0 | ||
008 | 120720t2013 njua frb 001 0 eng d | ||
020 | _a9781118232651 (pbk. : alk. paper) | ||
040 |
_aDLC _beng _cDLC _dDLC _dEG-ScBUE |
||
082 | 0 | 4 |
_a658.872 _222 _bQUA |
100 | 1 |
_aQualman, Erik, _d1972- _938854 |
|
245 | 1 | 0 |
_aSocialnomics : _bhow social media transforms the way we live and do business / _cErik Qualman. |
250 | _a2nd ed. | ||
260 |
_aHoboken : _bJohn Wiley & Sons, _cc.2013. |
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300 |
_axviii, 316 p. : _bill. ; _c24 cm. |
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500 | _aIndex : p. 313-316. | ||
504 | _aBibliography : p. 299-310. | ||
505 | 0 | _aForeword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author. | |
650 | 7 |
_aSocial media _xEconomic aspects. _2BUEsh _934831 |
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650 | 7 |
_aInternet marketing. _938532 _2BUEsh |
|
650 | 0 |
_aSocial networks _2BUEsh |
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651 | _2BUEsh | ||
653 |
_bBUSADM _cAugust2015 _cDecember2015 |
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942 | _2ddc | ||
999 |
_c20770 _d20742 |