| 000 | 00918cam a22002655a 4500 | ||
|---|---|---|---|
| 001 | 15887877 | ||
| 005 | 20151202120448.0 | ||
| 008 | 090831t2010 njua frb 001 0 eng d | ||
| 020 | _a9780470504543 (cloth) | ||
| 020 | _a0470504544 (cloth) | ||
| 040 |
_aDLC _cDLC _dYDX _dBTCTA _dUKM _dYDXCP _dCDX _dBWX _dDLC _dEG-ScBUE _beng |
||
| 082 | 0 | 4 |
_a658.83 _222 _bJEF |
| 100 | 1 |
_aJeffery, Mark, _d1965- _938816 |
|
| 245 | 1 | 0 |
_aData-driven marketing : _bthe 15 metrics everyone in marketing should know / _cMark Jeffery. |
| 260 |
_aHoboken : _bJohn Wiley & Sons, _cc.2010. |
||
| 300 |
_axxi, 298 p. : _bill. ; _c24 cm. |
||
| 500 | _aIndex : p. 285-298. | ||
| 504 | _aBibliography : p. 279-283. | ||
| 650 | 7 |
_aMarketing research. _2BUEsh _920890 |
|
| 650 | 0 |
_aMarketing _xMathematical models. _2BUEsh |
|
| 650 | 0 |
_aMarketing _vCase studies. _2BUEsh |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cAugust2015 _cDecember2015 |
||
| 942 | _2ddc | ||
| 999 |
_c20762 _d20734 |
||