| 000 | 02237cam a22002895a 4500 | ||
|---|---|---|---|
| 001 | 16294283 | ||
| 005 | 20151208104557.0 | ||
| 008 | 100621t2011 nyua frbd 001 0 eng d | ||
| 020 | _a0071743812 (alk. paper) | ||
| 020 | _a9780071743815 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dEG-ScBUE _beng |
||
| 082 | 0 | 4 |
_a658.872 _222 _bGUN |
| 100 | 1 |
_aGunelius, Susan. _938868 |
|
| 245 | 1 | 0 |
_a30-minute social media marketing : _bstep-by-step techniques to spread the word about your business fast and free / _cSusan Gunelius. |
| 246 | 3 | _aThirty-minute social media marketing | |
| 260 |
_aNew York : _bMcGraw-Hill, _cc.2011. |
||
| 300 |
_aix, 260 p. : _bill. ; _c23 cm. |
||
| 500 | _aGlossary : p. 250-253. | ||
| 500 | _aIndex : p. 255-260. | ||
| 504 | _aBibliography : p. 254. | ||
| 505 | 0 | _aPart I. Get started : the who, what, and why of social media marketing. What is social media marketing? ; Why are businesses using social media marketing? ; Who is doing it right and wrong? ; Warning : one size does not fit all ; Before you begin : perceptions, honesty, and giving up control -- Part II. Test the water : the where of social media marketing. Analyzing social media marketing tools ; Blogging ; Microblogging ; Social networking ; Social bookmarking and content sharing ; Audio and video ; E-books, reviews, webinars, and other social media marketing opportunities -- Part III. Dive in for 30 minutes a day : the how of social media marketing. Indirect marketing ; Brand building ; Building relationships and communities ; Word-of-mouth marketing ; Expanding reach and establishing position ; Direct marketing and promotions -- Part IV. Maintaining social media marketing momentum over the long term. Integrating with traditional marketing ; Following the rules of social media marketing ; Measuring results, testing, tweaking, and trying again ; Bringing it all together -- Appendix A. Twitter cofounder Biz Stone reflects on Twitter in 2009 -- Appendix B. Resources and help -- Appendix C. Social media marketing plan worksheet. | |
| 650 | 7 |
_aInternet marketing. _2BUEsh _932688 |
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| 650 | 7 |
_aOnline social networks. _2BUEsh _914611 |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cAugust2015 _cDecember2015 |
||
| 942 |
_2ddc _k658.872 GUN |
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| 999 |
_c20609 _d20581 |
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