000 | 01000cam a22002895a 4500 | ||
---|---|---|---|
999 |
_c20580 _d20552 |
||
001 | 16928662 | ||
005 | 20200927085618.0 | ||
008 | 110819t2011 caua frb 001 0 eng d | ||
010 | _a 2011033241 | ||
020 | _a9781412981491 (pbk. : alk. paper) | ||
020 | _a1412981492 (pbk. : alk. paper) | ||
040 |
_aDLC _beng _cDLC _dYDX _dBTCTA _dUKMGB _dYDXCP _dBWX _dCDX _dZCU _dDLC _dEG-ScBUE |
||
082 | 0 | 4 |
_a658.8 _bLEE _222 |
100 | 1 |
_aLee, Nancy, _d1945- _938367 |
|
245 | 1 | 0 |
_aSocial marketing: _binfluencing behaviors for good / _cNancy R. Lee, Philip Kotler. |
250 | _a4th ed. | ||
260 |
_aThousand Oaks : _bSAGE Publications, _cc.2011. |
||
300 |
_axi, 502 p. : _bill. ; _c24 cm. |
||
500 | _aPrev. ed. entered under: Kotler, Philip. | ||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 |
_aSocial marketing. _2BUEsh |
|
650 | 0 |
_aBehavior modification. _2BUEsh |
|
651 | _2BUEsh | ||
653 |
_bBUSADM _cAugust2015 |
||
700 | 1 | _aKotler, Philip. | |
942 |
_2ddc _k658.8 LEE |