000 | 00676nac a22002051a 4500 | ||
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999 |
_c2058 _d2058 |
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008 | 190213t2006 ohua f 00| 0 eng d | ||
020 | _a0324422822 | ||
028 | _bwww.bl.uk | ||
040 |
_aEG-ScBUE _beng _cEG-ScBUE |
||
082 | 4 |
_a659.113 _bPAR _222 |
|
100 | 1 | _aParente, Donald E. | |
245 | 1 |
_aAdvertising campaign strategy : _ba guide to marketing communication plans / _cDonald E. Parente. |
|
250 | _a4th ed. | ||
260 |
_aMason, Ohio : _bThomson/South-Western, _c2006. |
||
300 |
_axxvi, 400 p. : _bill. ; _c24 cm. |
||
650 | 7 |
_2BUEsh _aAdvertising campaigns |
|
650 | 7 |
_2BUEsh _aCommunication in marketing |
|
651 | _2BUEsh | ||
942 |
_cBB _k338.7P2156 _2ddc |