000 01055cam a22002895a 4500
001 17436099
005 20161025153740.0
008 120820s2013 nyua frb 001 0 eng d
010 _a 2012030597
020 _a9780415657877 (hardback : alk. paper)
020 _a9780415657884 (pbk. : alk. paper)
020 _a9780203076460 (ebook : alk. paper)
040 _aDLC
_beng
_cDLC
_dDLC
_dEG-ScBUE
082 0 4 _a658.800285574
_bBAN
_222
100 1 _aBanasiewicz, Andrew D.
_938365
245 1 0 _aMarketing database analytics :
_btransforming data for competitive advantage /
_cAndrew D. Banasiewicz.
260 _aNew York ;
_aOxon :
_bRoutledge / Taylor & Francis Group,
_c2013.
300 _axix, 376 p. :
_bill. ;
_c26 cm.
500 _aIndex : p. 373-376.
504 _aBibliography : p. [370]-371.
650 0 _aMarketing
_xDatabases.
_2BUEsh
650 7 _aMarketing research
_xData processing.
_2BUEsh
_939345
650 7 _aDatabase management.
_2BUEsh
_911309
651 _2BUEsh
653 _bBUSADM
_cAugust2015
942 _2ddc
_k658.800285574 BAN
999 _c20577
_d20549