000 | 01458cam a22003615a 4500 | ||
---|---|---|---|
001 | ocn830206036 | ||
003 | OSt | ||
005 | 20150818122241.0 | ||
008 | 130314s2014 enka frb 001 0 eng d | ||
010 | _a 2013007129 | ||
020 | _a9780415683722 (hardback) | ||
020 | _a0415683726 (hardback) | ||
020 | _a9780415683739 (pbk.) | ||
020 | _a0415683734 (pbk.) | ||
020 | _z9780203380925 (ebook) | ||
040 |
_aDLC _beng _cDLC _dYDX _dOCLCO _dYDXCP _dCDX _dQGK _dOCLCF _dEG-ScBUE |
||
082 | 0 | 4 |
_a658.8 _bHAS _222 |
100 | 1 |
_aHastings, Gerard _c(Professor) _938363 |
|
245 | 1 | 0 |
_aSocial marketing : _bfrom tunes to symphonies / _cGerard Hastings and Christine Domegan. |
250 | _a2nd ed. | ||
260 |
_aOxon ; _aNew York : _bRoutledge / Taylor & Francis Group, _c2014. |
||
300 |
_axxiv, 526 p. : _bill. (some col.) ; _c26 cm. |
||
500 | _aIndex : p. 516-526. | ||
504 | _aIncludes bibliographical references. | ||
505 | 0 | _aIf it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen -- the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing. | |
650 | 0 |
_aSocial marketing. _2BUEsh |
|
650 | 0 |
_aBehavior modification. _2BUEsh |
|
651 | _2BUEsh | ||
653 |
_bBUSADM _cAugust2015 |
||
655 |
_vreading book _934232 |
||
700 | 1 | _aDomegan, Christine. | |
942 |
_2ddc _k658.8 HAS |
||
999 |
_c20565 _d20537 |