000			01931cam a22003135a 4500
001			ebr10707487
003			OSt
005			20150818125246.0
008			130528s2013 nyua frb 001 0 eng d
020			_a9781606496145
040			_aCaBNVSL _beng _cCaBNVSL _dCaBNVSL _dEG-ScBUE
082	0	4	_a658.8 _bFRA _222
100	1		_aFrance, Charles E. _938360
245	1	0	_aMarketing strategy for small- to medium-sized manufacturers : _ba practical guide for generating growth, profit, and sales / _cCharles E. France.
250			_a1st ed.
260			_aNew York : _bBusiness Expert Press, _c2013.
300			_axxxv, 306 p. : _bill. ; _c25 cm.
490	0		_aMarketing strategy collection
500			_aPart of : 2013 digital library.
500			_aIndex : p. 301-306.
504			_aBibliography : p. 299-300.
520	3		_aSmall and medium manufacturers' attempts to grow their business often produce less-than-desired results due to self-inflicted obstacles and pitfalls that defeat their well-intended efforts. Many do not follow generally accepted basic business practices such as knowing product costs and margins, obtaining strategically useful information about customers, conducting market research to identify prospective customers, and understanding competitors' advantages and disadvantages needed to build effective growth strategies. Their approach to pursuing growth strategies--a.k.a shotgun marketing--is akin to ready, shoot, aim--and often the business' working capital, cash flow, financial ratios, and overall profitability are insufficient to afford the costs of needed sales, marketing, and promotional strategies typically called for to find and develop new customers, markets, and products.
650		0	_aSmall business marketing. _2BUEsh
650		0	_aIndustrial marketing. _2BUEsh _913415
651			_2BUEsh
653			_bBUSADM _cAugust2015
655			_vreading book _934232
942			_2ddc _k658.8 FRA
999			_c20543 _d20515