000 | 01068cam a22003015a 4500 | ||
---|---|---|---|
001 | 016771045 | ||
003 | OSt | ||
005 | 20160113151753.0 | ||
008 | 140716t 2015enka frbd 001 0 eng d | ||
020 | _a9781292016788 (paperback) | ||
020 | _a1292016787 (paperback) | ||
040 |
_aUk _beng _cUk _dUkOxU _dEG-ScBUE |
||
082 | 0 | 4 |
_222 _a658.8 _bARM |
100 | 1 |
_aArmstrong, Gary. _99040 |
|
245 | 1 | 0 |
_aMarketing : _ban introduction / _cGary Armstrong, Philip Kotler. |
250 | _a12th ed., Global ed. | ||
260 |
_aHarlow : _bPearson Education Limited, _cc.2015. |
||
300 |
_a672 p. : _bill. ; _c28 cm. |
||
500 | _aIncludes indexes. | ||
500 | _aGlossary : p. 615-624. | ||
500 | _aPublication date from publisher's website. | ||
500 | _aAuthorized adaptation from the United States 12th edition, ISBN 9780133451276, ©2015, for use outside the United States and Canada. | ||
504 | _aBibliography : p. 625-650. | ||
650 | 7 |
_aMarketing _vTextbooks. _2BUEsh _936083 |
|
653 |
_bBUSADM _cAugust2015 _cJanuary2016 |
||
700 | 1 | _aKotler, Philip, | |
942 | _2ddc | ||
999 |
_c20444 _d20416 |