000			01460cam a22003255a 4500
001			016520302
003			OSt
005			20161102143348.0
008			130930t2012 nyua frb 001 0 eng d
020			_a9780071824491 (pbk.)
020			_a0071824499
040			_aStDuBDS _beng _cStDuBDS _dEG-ScBUE _dEG-ScBUE
082	0	4	_222 _a658.872 _bSPO
100	1		_aSponder, Marshall. _939085
245	1	0	_aSocial media analytics : _beffective tools for building, interpreting, and using metrics / _cMarshall Sponder ; foreword by Avinash Kaushik.
260			_aNew York : _bMcgraw-Hill, _cc.2012.
300			_axiv, 316 p. : _bill. ; _c23 cm.
500			_aIndex : p. 307-316.
500			_a"Also available as an E-Book on BusinessBlog on facebook or on Mhprofessional.com"
504			_aIncludes bibliographical references.
520			_aFilled with case studies from a range of industries, along with reviews of several social-monitoring platforms, this book helps you learn how to use the sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and more.
650		7	_aInternet marketing. _2BUEsh _938532
650		7	_aMarketing research. _2BUEsh _920890
650		7	_aSocial media. _2BUEsh _932891
651			_2BUEsh
653			_bBUSADM _cAugust2015
653			_bBUSADM _cJanuary2016
700	1		_aKaushik, Avinash, _eauthor of introduction, etc.
942			_2ddc _e22 _k658.872 SPO
999			_c20434 _d20406