| 000 | 00869cam a22002655a 4500 | ||
|---|---|---|---|
| 001 | 17668311 | ||
| 005 | 20151220135028.0 | ||
| 008 | 130321s2013 enka frb 001 0 eng d | ||
| 020 | _a9780273770541 | ||
| 040 |
_aDLC _beng _cDLC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.802 _222 _bFIL |
| 100 | 1 |
_aFill, Chris. _912692 |
|
| 245 | 1 | 0 |
_aMarketing communications : _bbrands, experiences and participation / _cChris Fill. |
| 250 | _a6th ed. | ||
| 260 |
_aHarlow : _bPearson Education Limited, _c2013. |
||
| 300 |
_axliii, 820 p. : _bill. (col.) ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 7 |
_aCommunication in marketing. _2BUEsh _93309 |
|
| 650 | 0 |
_aMarketing channels. _2BUEsh |
|
| 650 | 0 |
_aSales promotion. _2BUEsh |
|
| 650 | 7 |
_aBranding (Marketing) _2BUEsh _910059 |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cDecember2015 |
||
| 942 | _2ddc | ||
| 999 |
_c20427 _d20399 |
||