000 | 01985cam a22002655a 4500 | ||
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001 | 17808672 | ||
005 | 20151215141556.0 | ||
008 | 130711t2014 maua frb 001 0 eng d | ||
020 | _a9780124076747 (pbk.) | ||
040 |
_aDLC _beng _cDLC _dDLC _dEG-ScBUE _dEG-ScBUE |
||
082 | 0 | 4 |
_a658.872 _bLEI _222 |
100 | 1 |
_aLeibtag, Ahava. _938925 |
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245 | 1 | 4 |
_aThe digital crown : _bwinning at content on the web / _cAhava Leibtag ; foreword by Kristina Halvorson. |
260 |
_aWaltham : _bMorgan Kaufmann / Elsevier, _cc.2014. |
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300 |
_axxvi, 332 p. : _bill. (col.) ; _c24 cm. |
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500 | _aIndex : p. 323-332. | ||
504 | _aIncludes bibliographical references. | ||
520 | _a"Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote, but you have no idea what it really means, how to achieve content excellence, ascend the throne, and wear the crown. If you need to understand the hows, whys, whens and whos of creating great content for your audience to consume, then this book is for you. You may feel unequipped to create and deliver fabulous content experiences for a variety of reasons: not enough budget, not the right staff, not enough content, too much content. If you've noticed that focusing on video, or blogging, or search engine optimization (SEO), or social media, or the next hot digital thing, isn't getting you where you really want to go, then you're in the right place. Together, learning both the theory of content, as well as tactics and tools for content success, we will build a roadmap toward digital strategy victory." | ||
650 | 0 |
_aInternet marketing. _2BUEsh |
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650 | 0 |
_aBranding (Marketing) _2BUEsh _910059 |
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651 | _2BUEsh | ||
653 |
_bCOMAME _cAugust2015 _cDecember2015 |
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700 | 1 |
_aHalvorson, Kristina, _eeditor. |
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942 | _2ddc | ||
999 |
_c20426 _d20398 |