| 000 | 00860cam a22002655a 4500 | ||
|---|---|---|---|
| 001 | 016471307 | ||
| 003 | OSt | ||
| 005 | 20171031123739.0 | ||
| 008 | 130722t2014 enka frbdf 001 0 eng d | ||
| 020 | _a9781292021676 (paperback) | ||
| 040 |
_aUkOxU _beng _cUkOxU _dUk _dEG-ScBUE _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.802 _bWOO _222 |
| 100 | 1 |
_920883 _aWood, Marian Burk |
|
| 245 | 1 | 4 |
_aThe Marketing plan : _bhandbook / _cMarian Burk Wood. |
| 250 | _a5th ed., Pearson New International ed. | ||
| 260 |
_aHarlow : _bPearson Education Limited, _cc.2014. |
||
| 300 |
_aii, 214 p. : _bill. ; _c28 cm. |
||
| 500 | _aIndex : p. 207-214. | ||
| 500 | _aIncludes glossary. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xPlanning _vHandbooks, manuals, etc. _2BUEsh |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cJuly2015 _cJanuary2016 |
||
| 942 | _2ddc | ||
| 999 |
_c20350 _d20322 |
||