000			01128nac a22002651u 4500
010			_a 2006272689
020			_a0321348109
082	0	0	_a658.827 _bN3978
090			_c2004 _d2004
100			_aNeumeier, Marty.
245	1	4	_aThe brand gap : _bhow to bridge the distance between business strategy and design : a whiteboard overview / _cby Marty Neumeier.
250			_aRev. ed.
260			_aBerkekley, CA : _bNew Riders,2006 _c2006.
300			_a194 p. : _bill. ; _c21 cm.
500			_aThe title proper, other title information, and statement of reponsibility spread into four pages.
500			_a"AIGA"--Cover.
500			_aIncludes index.
650		0	_aBrand name products.
650		0	_aBrand name products _xPlanning.
650		0	_aBrand name products _xMarketing.
710	2		_aAmerican Institute of Graphic Arts.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy0606/2006272689.html
942			_cBB _k658.827N3978
952			_w2007-02-07 _p000002379 _v180.00 _r2011-10-11 _40 _00 _u2706 _bMAIN _m44 _10 _o658.827 NEU _d2007-02-07 _70 _cMAIN _yBB _s2011-10-04 _l16 _aMAIN
999			_c2004 _d2004