000 02869cam a22003375a 4500
999 _c20007
_d19979
001 016743028
003 OSt
005 20181115111911.0
008 140815t2015 enka frbd 001 0 eng d
020 _a9781292018218 (pbk.)
020 _a1292018216 (pbk.)
040 _aStDuBDS
_beng
_cStDuBDS
_dUk
_dEG-ScBUE
_dEG-ScBUE
082 0 4 _a658.049
_bGRI
_222
100 1 _aGriffin, Ricky W.
_922441
245 1 0 _aInternational business :
_ba managerial perspective /
_cRicky W. Griffin, Michael W. Pustay.
250 _a8th ed., Global ed.
260 _aHarlow :
_bPearson Education Limited,
_cc.2015.
300 _a624 p. :
_bill. (col.) ;
_c28 cm.
500 _aPrevious edition : 2012.
500 _aMy Management Lab : student access code inside.
500 _aGlossary : p. 592-605.
504 _aIncludes bibliographical references and indexes.
505 0 _aCh. 1. An overview of international business -- Ch. 2. Global marketplaces and business centers -- Ch. 3. Legal, technological, and political forces -- Ch. 4. The role of culture -- Ch. 5. Ethics and social responsibility in international business -- Ch. 6. International trade and investment -- Ch. 7. The international monetary system and the balance of payments -- Ch. 8. Foreign exchange and international financial markets -- Ch. 9. Formulation of national trade policies -- Ch. 10. International cooperation among nations -- Ch. 11. International strategic management -- Ch. 12. Strategies for analyzing and entering foreign markets -- Ch. 13. International strategic alliances -- Ch. 14. International organization design and control -- Ch. 15. Leadership and employee behavior in international business -- Ch. 16. International marketing -- Ch. 17. International operations management -- Ch. 18. International financial management -- Ch. 19. International human resource management and labor relations.
520 _aThis comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter "Culture Quest Insights" into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business.
650 7 _aInternational business enterprises
_xManagement.
_2BUEsh
_94507
651 _2BUEsh
653 _bBUSADM
_cJune2015
_cOctober2015
_cNovember2018
655 _vReading book
700 1 _a Pustay, Michael W.
_922443
942 _2ddc